Invisalign Treatment Heads to Bravo’s Odd Mom Out
Odd Mom Out follows the story of Jill Kargman, who humorously balances the struggles of a working mom. The benefits of the highly-accredited Invisalign treatment will become a part of Jill’s plot-line in the second season of the entertaining television show. Invisalign will be featured in four episodes starting in June. The character of Jill relates well with adult woman as a target audience while her daughter, Hazel appeals to the younger demographic.
In the series, Jill’s 10-year-old daughter won’t get braces unless Jill does, striking a chord as an opportunity to address the treatment with both teens and moms. Reluctant to endure the embarrassment of adult braces, Jill agrees to participate in cosmetic orthodontic treatment for the sake of her daughter. Jill is relieved when she discovers the technological and personal advantages of Invisalign treatment. Through the collaboration with the writers and producers, Jill’s Invisalign treatment plays a major role in one of the episodes. And what started as a single-episode integration evolved into four episode deal. Other touch points include online episodes, video on demand, Bravotv.com, and social media.
By partnering with Bravo and Odd Mom Out, Invisalign is solidifying its place in lifestyle and pop culture by creating another authentic multi-platform integration for the brand.
But this isn’t the first time Invisalign has made it onto mainstream television with celebrity credibility. Dr. Jacquie Smiles is a recognized Invisalign Elite Premier Provider . In September 2005, Dr. Jacquie Smiles became Align Technology’s National Spokesperson for a hygiene campaign. In 2009, she became a Spokesperson for Invisalign Teen treatment which was featured on the popular Tyra Bank’s show.
To schedule your Invisalign consultation with Dr. Smiles in her NYC dental offices, please call (212) 972-3522 or fill out the contact form for your no-obligation consultation today.